October 8th at 6:00 PM

Learn the tools and techniques that successful sales and marketing pros use every day to target and qualify prospects.

THE KEY TO BUILDING YOUR BUSINESS IN ANY ECONOMY.

UPDATE: The Event is now Free!

What a week! Banks are failing, Washington’s dysfunctional and we still need to figure out how to make our sales numbers, pay the mortgage, make payroll and put food on the table. Well we’re here to help: The Alumni Council’s mission in life is to connect alums, students and friends of the Bard Center to help each other out and provide the tools you need to succeed.

This panel discussion will give you IMMEDIATE REVENUE GENERATING IDEAS and access to some of the brightest minds in Lead Generation. We in the Alumni Council feel this is so valuable that we are covering the cost to bring this benefit to you.

This is a free event and we are expecting a full house, so please just respond to this email with “I’ll be there” or “No Thanks”. I look forward to seeing you on the 8th.

Best Regards,
Tom Murphy
Alumni Council President

Event Description

Most small businesses and startups cite “finding qualified leads” as their top business problem. This issue is only exasperated by a downward trending economy.

Successful growth companies are easily identified by their well-planned, multi-faceted approach to lead generation which allows them to thrive despite industry or economic barriers. At this panel event you will learn from top marketers and sales professionals how to:

• Use low-cost methods to capture prospects’ information
• Qualify a prospect
• Work your network for new business
• Target the right buyers
• Work the drip methode
• Measure and define results
• Ientify and target the real decision makers

October 8th at 6:00 PM

THE BARD CENTER
535 16th Street, Suite 300
Downtown Denver
$15 - Register Online
$20 - At The Door
Update: RSVP via our email if you are coming.

PANELISTS INCLUDE

Scott Whatley, Sales Manager for Tom Martino’s Troubleshooter Network

Scott Whatley has over 30 years of Sales, Sales Training, and Sales Executive Leadership experience.

Scott is the Sales Manager for Tom Martino and the Troubleshooter Network. His sales expertise has brought the Troubleshooter Network an unparalleled level of increased sales for the business over the past five years. His consistent, caring, and diligent approach to developing a relationship with his clients is one of his greatest achievements as a Sales Professional. Repeat business and business referrals are the benefit of this approach and is the most rewarding part of his sales career. Scott has a powerful sales formula which has resulted in years of achieving record level sales targets. His formula is grounded in this very basic sales principle: “The sale is never over”.

The most critical business error most sales people make is to make the sale, get the contract signed, cash the commission check, move on to the next client, and never have any further contact with the client. This is a BIG MISTAKE! And this mistake is not just made by “sales rookies”. Even the most seasoned sales people are making this critical error.

Scott spent the largest part of his sales career in regional and national furniture brand retail sales and leadership, including serving 7 years in the role as the Corporate Sales Manager for Jake Jabs at American Furniture Warehouse. He was responsible for all aspects of sales and sales training for the organization where he trained, coached, and led a sales team of over 450 sales people in 10 retail locations.

Scott has a proven track record in sales and will share his formula for sales success. Scott will provide sales tips and methods for:

• How to maximize the leads you get and turn them into sales!
• Know who your customer is
• Generating Leads
• Evaluate and Measuring Performance
• The importance of Sales Training

Lee Johnson, President of Big Bear Marketing

Lee Johnson, President and founder of Big Bear Marketing has been instrumental in developing and managing successful direct mail programs for over 20 years. He is the driving force of Big Bear Marketing, a full service direct marketing company that offers strategic planning, creative design, corporate branding, print, mailing lists, data processing and lettershop from one source.

Lee has been trusted to create major customer acquisition and retention programs for some of America’s most valuable brands including Ace Hardware and True Value hardware stores. He understands the importance of aligning direct mail programs to marketing objectives. Targeting new movers is one of his specialties for helping businesses create a steady stream of traffic each and every month.

Lee is a member of the Rocky Mountain Direct Marketing Association, Westside Business Builders, The Golden Leads Group and The West Chamber of Commerce.

Townsend Wardlaw, CEO of Three Value Logic Sales Institute

Townsend Wardlaw is the Founder and CEO of Three value Logic Sales Institute (3VLSI); one of the fastest growing providers of outsourced Demand Creation Prospecting services.

3VLSI uses the data and insight gained from working with more than 100 clients over the past six years to help companies maximize selling time for their high-value resources.

With a current run rate of more than 500,000 outbound calls per year; Three Value Logic Sales Institute possesses a rare depth and breadth of experience necessary to transform inside sales from mystery to science.

Prior to Founding 3VLSI, Mr. Wardlaw established a reputation as an innovative and strong sales leader with Fortune 500 companies including Avaya, Lucent, AT&T, and TRW. He writes and speaks regularly about best practices and the science of inside sales.

YOUR HOST

Larry Nelson, Cofounder of w3w3 Talk Radio Network

Larry Nelson is the founder of the Institute for Change Research and co-founder of w3w3 ® Talk Radio has more than three decades of experience as an entrepreneur in six countries. Larry is the producer of w3w3.com, a published author, trainer and most notably a business development architect. He co-authored a book, “Colorful Leadership” that was released in Aug 2008 and in Oct 2008, “Mastering Change: Challenges, Choices and Champions” also written by Larry will be released.

w3w3® Talk Radio is a blend of Internet talk radio, an online business magazine and an aggregator of business development strategies. Although it has a worldwide reach, w3w3® is community focused, in Colorado. w3w3.com has launched both a PodCast Directory and multiple Blogs in 2006.

The following is a partial list of clients he has worked with. AT&T, Ball Aerospace Systems, Children’s Hospital, Colorado National Bank, Dean Foods, General Electric, IBM, IRS, Lawrence Livermore National Labs, Microsoft, Mobil Oil Japan, Sanyo Australia, St. Joseph’s Hospital, Shell Oil, 3M, Time Insurance, Toledo Edison, Department of Transportation, US West Advanced Technologies, Waste Management, etc.